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Cuteness Overload: #BabyMarathon Celebrates Lazada’s 2nd Super Brand Day with Pampers

A 42-minute virtual #BabyMarathon and exclusive product offers await shoppers on Super Brand Day this coming August 29!

It’s no secret that babies are unstoppable at play. In fact, they can run the equivalent of a marathon in a week! However, the only things hampering their fun are wet, lawlaw diapers.
To celebrate the babies’ prowess, Southeast Asia’s biggest e-commerce portal Lazada and the world’s top-selling diaper brand Pampers, are joining hands to produce the first-ever virtual #BabyMarathon.
This one-of-a-kind feat is part of the Pampers x Lazada Super Brand Day, which will take place on August 29. For one day only, Super Brand Day allows customers to discover the best of what a brand offers, which include exclusive vouchers, limited edition products at its best prices, and even offline events.

Be Part of the Record-Breaking #BabyMarathon with Seve

The 42-minute #BabyMarathon video montage, which will be aired on August 29, will feature hundreds of babies and toddlers in the Philippines, Thailand, Indonesia, Vietnam, and Singapore, all “running” in a relay race. In the final video, parents may even find their children racing alongside Seve, the son of Filipino celebrity and Pampers ambassador, Toni Gonzaga.
There will be five winners in the Philippines who get a chance to win a 6-month supply of Pampers diapers plus a grand winner of Php 30,000 cash.  
Ready, get set, go!

All diapering babies aged 5 months and above are welcome to join Lazada and Pampers in creating this one-of-a-kind record! The virtual #BabyMarathon video featuring all the little athletes who joined across Southeast Asia will be aired on Lazada on Super Brand Day on August 29.

You can join the fun in two ways:
  • Take a video of your baby walking, playing or running about in their Pampers diaper and post on social media using the hashtags #PampersxLazadaPH, #BabyMarathon, and #SuperBrandDay;
  • You can also join our professional crew at Gymboree Greenbelt 5 on August 27, to film your little one in action during the #BabyMarathon celebration.
Registration for the #BabyMarathon event in Gymboree is required in advance. You may check Pampers’ and Lazada’s social media accounts to find out more.  
Unlock a marathon of Pampers Deals on Lazada

To help babies enjoy their weekly marathons free from wetness and the discomfort of lawlaw diapers, Pampers has put together a series of exclusive offers up to 35% off:

  • Pampers Baby Dry Diaper New Born 40s - 2 Packs for Php 367.58
  • Pampers Baby Dry Diaper Pants Medium 34s - 4 Packs for Php 1,011.84
  • Pampers Baby Dry Diaper Pants XXL 42s - 3 Packs for Php 1,257.90
  • Pampers Baby Dry Diaper Pants XL 52s - 3 Packs for Php 1,347.75
  • Pampers Baby Dry Diaper Pants Large 30s - 6 Packs for Php 1,512
Lazada Philippines Chief Executive Officer, Ray Alimurung, said “We are proud to be partnering with Pampers, one of the world's leading diaper brands. This #BabyMarathon video collaboration excites us as this allows both brands and our customers to connect in the online and offline space. The campaign also strengthens Lazada’s continued commitment to be a one-stop shopping destination for all baby's needs.
Akhil Meshram, Pampers Philippines Brand Manager, said “Pampers recognizes that one of mom and baby’s biggest frustration are sagging diapers, and how this can affect babies’ ability to move and learn from their surroundings. The #BabyMarathon is part of our My Baby Can Do That Campaign, where we hope to show how babies can do nakaka-WOW and amazing things when they have the freedom to move, especially in a less lawlaw diaper. Lazada, given its massive footprint across Southeast Asia, is the ideal platform to amplify our efforts.”
For more information on Super Brand Day, visit Lazada mobile app and its social media pages.
For more information on Pampers, visit Pampers.ph and its social media pages.
About Lazada Group
Launched in 2012, Lazada is the number-one online shopping and selling destination in Southeast Asia –present in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada has 155,000 sellers and 3,000 brands serving 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. With 300 million SKUs available, Lazada offers the widest range of products in categories from consumer electronics to household goods, toys, fashion, sports equipment, and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by approximately 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).
About Pampers®

For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers and pants designed to provide protection and comfort for every stage of baby’s development. Visit www.pampers.com to learn more about Pampers products, and find ideas and information to help your baby get the most out of love, sleep and play.

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